Alchemized Principles of Power

The Alchemized Journal

Ideas on power, identity, money and the person you are becoming

A working journal about how people are actually shaped — by attention, environment, repetition and choice — and how to take a more conscious part in what you become. Every piece is written to be useful on its own.

Instant results across every essay, the glossary and the principles

Symbolic black and gold editorial illustration for the article "What You Wear Changes How You Perform"

Mindset

What You Wear Changes How You Perform

Apparel and adornment brands borrow the language of alchemy for a reason. Clothes carry meanings, and you apply them to yourself while wearing them.

6 min read